Sumi is a digital designer, marketing strategist and data scientist, specializing in helping businesses strategize in bridging the gap between business narratives, branded design, impactful marketing and data-driven learning.
She was the digital designer and marketing manager at Distributed Network Software, where she primarily designed UI wireframes and UX prototyping for apps with Dynamics 365 backend integration. Some of the other works she was involved in with DNS included native apps and web apps created for clients in manufacturing and service-based industries; created designs to enhance productivity and efficiency within departments of companies. Some of the UI/UX concepts include: Meeting tracker and scheduler, document search engine, note tracking for sales representatives, event locater, county record-keeping, order processing, login and sign up module, financial data visualization, data usage visualization, financial roll up dashboard, and marketing dashboard. Her work also involved creating and designing landing page designs for web apps, marketing content and business collateral design creation that implement marketing campaign strategies, email marketing, campaign automation, and social media marketing strategies. Some of her other expertise at DNS was prospecting new opportunities through internal marketing with digital and print designs; and collaboration with software developers, business analysts, software architects and IT professionals to implement Microsoft Dynamics 365 CRM and ERP solutions, customizing entities and business processes and workflows.
At Big Blue Communications, she helped clients, such as DFID projects, define brand identities, digital marketing strategies, data visualizations, infographics. She worked with UNICEF Innovation on the design of UNICEF-branded presentation deck templates to help 100+ UNICEF country offices visualize monitoring and evaluation data. She also designed a series of data visualizations based on U-Report monitoring and evaluation data for UNICEF NY. Her work with Big Blue Communications includes branding and identity development kits, publication design, infographic fact sheets, poster design, iconography development, Google slide deck design, portfolio and event landing Wordpress sites for clients including GSMA, What Works, UNICEF, U-Report, Compass, IMC, Nathan Associates Trade & Development Event, Sam Leicester, Tyers Consulting, ICF, CPRE, Connect to Grow, CDR and mSTAR.
She also worked with Todd Scalise at Higherglyphics on a contract basis, Sumi was involved in the branding of Room 33, a speakeasy cafe and bar in downtown Erie. She also re-designed the Higherglyphics website.
She completed a graphic design and web internship at Mercy Hilltop Center where she developed the brand identity, marketing strategy and print and online advertising collateral, and held staff training sessions on social media, website and marketing management. She is currently working with the Center in bolstering their marketing and branding strategies.
She was part owner and brand identity and advertising lead for two restaurant brands in Bangladesh called, Naga Inc. and 10’er Adda, where she developed all branding and advertising collateral from conception to May 2017.
Upon completion of her International Baccalaureate degree at Kodaikanal International School, (Tamil Nadu, India) she delved into a career in Journalism, primarily as a staff writer and copy editor. Her role as lead graphic designer at Dhaka Tribune, she found her passion for graphic design through her work as lead graphic designer for all Dhaka Tribune supplements.
She graduated Summa Cum Laude from Mercyhurst University with a Bachelor of Arts in Graphic Design. During her university years at Mercyhurst University, (Erie, PA) she won a gold American Advertising Award for her advertising collateral design for the musical The Mystery of Edwin Drood. She was also awarded the Sister Angelica Cummings Senior Art Award 2017 for creative excellence. She also completed her senior art thesis exhibit series with a series of graphic digital manipulations titled, I am a Woman. The series highlights Bangla translations of the word “woman” and challenges its patriarchal expectations, by expressing each translation through its liberation from the role, and its embracing of the identity of a woman.
Her background enables a social service and learning where her internship at leading micro-finance institute ASA Bangladesh, published Beacon of Hope, a book of case studies in which ASA clients and staff and other micro-finance leaders tell their stories of success and adversity with micro-finance as a poverty alleviating service.
She has also worked with other nonprofit organizations such as Bangladesh Ovibashi Mohila Sramik Association (BOMSA) where she assisted training and rehabilitation of female migrant laborers at BOMSA, an NGO that promotes female migrant workers' rights in national and international forums. Including pre-departure orientation training sessions, campaign lobbying work for GoB to establish more residential facilities for women trainees, one-on-one rehabilitation sessions with workers and campaign funding initiatives for providing day care home facilities and education facilities for returning female migrant workers. Sumi has a strong female empowerment technical focus.