Contracted by Connect to Grow and ECO to design the brand identity for their sanitary napkin product Sokhipad, in Dhaka Bangladesh. The collateral design included English and Bangla versions of logo designs, corporate stationary, and product packaging design with illustrative content for usage instructions.
Taking on an active stance on life, this abstract pictorial logo suggests an active lifestyle albeit natural challenges. It speaks to the fast pace of life and signifies freedom, activity, happiness, freshness, and modernity. The character design is hand-drawn on Illustrator and applied using two bold colors, indigo and lemon.
Business card and letterhead design
Brand mark, branded background, illustrated instructional icons and Bangla typography