Conceptual Illustration Designs
Conceptualizing Ritz Crackers poster designs during two different art eras, Vienna Secession and Art Deco. These illustration designs were created using Illustrator.
Left: Ritz Vienna Succession
Using the rectangular packaging for Ritz Crackers, “Open for Fun”, as a base model for this visual styling piece, I drew inspiration from twentieth century design mainly the Glasgow rose, and the mystified woman in Moser’s Fromme’s Calendar poster as a high point piece from Vienna Secession. Using the formations of the rose and the stems, the linear shapes created the patterns for the rectangular border of the Ritz packaging. The Glasgow rose inspired border enclosed Moser’s mystified woman, whom I used as a symbol for the crackers. Instead of her hand holding up the hourglass I placed a few of the Ritz crackers around her to compliment the curvilinear forms that created her shape.
Right: Ritz Art Deco
Using the rectangular packaging for the Ritz Crackers, “Open for Fun”, as a base model for this visual styling piece, I drew inspiration from Art Deco characteristics such as the geometric grille work used in Chrysler building’s architectural design as well as interior designs, Erte’s “flapper” woman, and typical Art Deco typography. My color palette was inspired by the Great Gatsby stylized posters where the gradients reflected a visual depth that A.M. Cassandre demonstrated in his work with the poster L’Atlantique, where his use of gradients implied depth and scale to portray sheer size and complexity through the gradients of color that are softened by the smoke and fading reflections.