Resume

Resume

SUMMARY 
I specialize in helping businesses strategize in bridging the gap between business narratives, branded design, impactful marketing and data-driven learning. ​​​​​​​My expertise range from graphic/web/UI/UX design, brand and marketing strategy, data visualization, competitive intelligence analysis and data analysis. My professional experiences have trained me to be a fast-learner, to hit deadlines while maintaining a consistent level of quality, and to work with a range of clients. My work ethic allows for my earnest love of learning, precision in craft, unique perspectives, adaptability, and unbridled dedication to design, making me a flexible candidate for working within creative teams, collaboratively and independently.
EDUCATION

JULY 2020 – PRESENT | VANCOUVER, BC, CANADA
Master of Business Administration (MBA), University Canada West 
Ongoing

AUG 2018 – MAY 2020 | ERIE, PA 
Master of Science in Data Science, Mercyhurst University 
Graduated, GPA 3.722 on a 4.0 scale

AUG 2014 – MAY 2017 | ERIE, PA 
Bachelor of Arts in Graphic Design, Mercyhurst University 
Graduated with Summa Cum Laude, GPA 3.938 on a 4.0 scale

AUG 2013 – MAY 2014 | DHAKA , BANGLADESH 
Media Studies & Journalism, University of Liberal Arts Bangladesh 
BA Transfer, GPA 4.0 

AUG 2011 – MAY 2013 | DHAKA , BANGLADESH 
English, North South University 
BA Transfer, GPA 4.0

JULY 2001 – MAY 2010 | KODAIKANAL, TAMILNADU , INDIA
High School & International Baccalaureate Diploma, Kodaikanal International School
EXPERIENCE: DESIGN & MARKETING

JUNE 2020 – PRESENT | COLUMBUS, GA, US
UI/UX Designer and Lead Data Scientist (Contract), Handoff Holdings LLC
• Designing brand identity, business collateral
• Designing print and social media marketing collateral
• Designing UI/UX for native CRM and website
• Building ML models and developing competitive intelligence analysis of market.

DEC 2019 – MAR 2020 | ERIE, PA, US
Digital Designer (Contract), SkyRocket Group
• Designing eBooks, publications, marketing brochures.
• Clients such as: TPS New England, OmniFund, Postec, Star Micronics ISO, and BayScan.

JUNE 2017 – JULY 2018 | ERIE, PA, US
Digital Designer and Marketing Manager, DNS LLC
• Collaborating with other software developers, business analysts, software architects and IT professionals to implement Microsoft Dynamics 365 CRM and ERP solutions
• Customizing and creating CRM entities, business workflows, processes; website design and graphic design for marketing collateral; prospecting new opportunities; marketing campaign collateral design for clients; application UI/UX design

OCT 2017 – DEC 2017 | ERIE, PA, US
Digital Designer (Contract), Higherglyphics
• Designing UI wireframe for web app and UX prototyping for web apps for startups.
• Brand identity development and design with marketing campaign strategy development and implementation for clients

JAN 2017 – DEC 2017 | ERIE , PA, US
Digital Designer and Marketing Consultant (Contract), Mercy Hilltop Center
• Marketing strategy development, implementation and training.
• Marketing campaign collateral design for social media content, email marketing, and print advertising and marketing content.
• Designing UI wireframe and UX prototyping for 1 informational web app and 1 internal web app for planning and scheduling events.

JAN 2017 – DEC 2017 | ERIE, PA, US
Digital Designer, Big Blue Communications
• Brand identity development and design with marketing campaign strategy development and implementation for clients.
• Designing UI wireframes and UX prototyping for web apps for NGO projects
• Designing presentation UI slide decks and templates, email marketing design kits, social media kits, iconography kits, infographics and publications.
• Clients such as: GSMA, What Works, UNICEF, U-Report, USAID IMC, Nathan Associates, Sam Leicester, Tyers Consulting, RAP3 Connect, GEM, CDR, MSS, Liger, Humqadam SCRP, Save the Mascots, HVT, IDRF, ECO, and mSTAR.

DEC 2013 – MAY 2017 | DHAKA , BANGLADESH
Creative and Marketing Director, Naga Inc.
• Brand identity development and design with marketing campaign strategy development and implementation for both restaurants.
• Designing UI wireframe and UX prototyping for information web app and food ordering app for both restaurants.
• Marketing campaign collateral design for social media content, email marketing, and print advertising and marketing content.

JAN 2013 – JULY 2014 | DHAKA, BANGLADESH
Lead Digital Designer, Dhaka Tribune
• Print publication design for daily newspaper, 8 supplement magazines and other publications
• Leading and managing design team of 7 people, by distributing work time-lines, making decisions on art direction, conceptualizing spread layout wireframes and graphic arts, recruiting and training designers.

JAN 2014 – PRESENT
Digital Designer, Brand and Marketing Strategist, Freelance
Services:
• Brand design and strategy, digital marketing campaign strategy, UX research, UI wireframe and prototyping, website design, print marketing collateral design, publication design, and illustration.

Clients: 
• Sitter Insurance, auto-home-business insurance provider | Erie, PA
• Lake Erie Nanny, nanny recruiting service | Erie, PA
• Atman, yoga center and massage therapy service | Erie, PA
• Whitethorn Digital, video-game production company | Erie, PA
• Flagship Niagara League, U.S. Brig Niagara sailing program | Erie, PA
• ROOM 33, speakeasy bar and restaurant | Erie, PA
• The Miss Firecracker Contest, theater production at Mercyhurst University | Erie, PA
• The Mystery of Edwin Drood, theater production at Mercyhurst University | Erie, PA
• Varuna, cruise boat | Erie, PA
• Malrey, musician Rey Lariossa | Pittsburgh, PA
• Lotus Soul Café and The Lotus Soul, wellness café and wellness coaching service | Cornelius, NC
• The Edge Artist, visual artist Katie Diley | Memphis, TN

EXPERIENCE: journalism

MAR 2012 – JULY 2014 | DHAKA, BANGLADESH
Magazine Editor, Dhaka Tribune
• Leading newspaper magazine teams
• Content generation, editorial content research and analysis
• Recruiting, training, and supervision of staff and interns
• Writing weekly and bi-weekly articles

JUNE 2012 – SEPT 2012 | DHAKA, BANGLADESH
Columnist, New Age
• Writing weekly feature article for ‘The Joven’ magazine of daily newspaper

JAN 2012 – JUNE 2012 | DHAKA, BANGLADESH
Writer and Copy Editor, Dhaka Courier
• Writing weekly features and news articles
• Copy editing and content checks

OCT 2011 – JUNE 2012 | DHAKA, BANGLADESH
Magazine Editor, The Independent
• Leading newspaper magazine team: Young & Independent
• Content generation, editorial content research and analysis
• Recruiting, training, and supervision of staff and interns
• Writing weekly and bi-weekly articles

EXPERIENCE: MANAGEMENT & SOCIAL WORK

AUG 2019 – MAY 2020  |  ERIE, PA
Residence Hall Director, Graduate Assistantship, Mercyhurst University
A full-time, 12-month, live-in position and serving as one of 5 hall directors on the Residence Life team. Responsible for the overall management of Sophomore area undergraduate residence halls of approximately 500+ students in a large housing operation. Responsibilities of this position include the facilitation of student development through individual student interactions, student conduct, building residence hall community, student leadership and working closely with a residential academic program or living and learning community. Supervising 10 paraprofessional student staff team members in multiple capacities.

AUG 2018 – MAY 2019  |  ERIE, PA
IT HelpDesk Support and Technician, Graduate Employment, Mercyhurst University
Customer service, support and technician role at the Mercyhurst IT Helpdesk. Aiding students with IT related issues such as device malfunction, software installation, device registration, network and protocol issues, ticketing system for web-related issues.

2010 – 2011 | DHAKA, BANGLADESH
Rehabilitative Therapy Volunteer, Bangladeshi Ovibashi Mohila Sramik Association (BOMSA)
BOMSA is a non-government female migrants’ Association that supports female migrant (potential and returnee) workers of Bangladesh with safe migration awareness and capacity building and is involved with different advocacy for migrant workers’ rights and welfare based national issues. My responsibilities here included: Training the potential female migrants, counseling the women who have returned from their migration experience, managing and helping create a mass awareness campaign among rural and urban societies.

2008 – 2009 | DHAKA, BANGLADESH
Research Study Internship, ASA microfinance institute
Researching background and history of microfinance in Bangladesh; writing a book about ASA and the role of microfinance in Bangladesh by conducting interviews of the clients, staff, and founding member of ASA and of other microfinance institutes.

2006 – 2011 | Kodaikanal, India
Volunteer, Shenbaganur Orphanage & Mercy Home
Bi-weekly visits, accompanying children with activities, setting up workspaces, teaching basic computer skills.
COMPETENCIES & SKILLS

Design
COMPETENCIES: Brand, publication, packaging, digital and print marketing, website, UI/UX research and prototyping
PLATFORMS: Adobe CC suite, InVision, Sketch, Wordpress

Data: 
COMPETENCIES: Competitive intelligence analytics, data visualization, data analytics, machine learning and deep learning
PLATFORMS: IBM Cognos, QlickView, Tableauu, Git, Docker, Apache Cassandra DB, MongoDB, Neo4j, Google Cloud, AWS, Observable.
ML: TensorFlow, Keras, PyTorch, SciKit-Learn, Weka.
CODE: Python, JS, R, PySpark, MySQL, SQL, NoSQL, HTML/CSS
CONFERENCES:

JULY 2020 | LAS VEGAS, NV
Research Presenter and Speaker
16th International Conference on Data Science (ICDATA'20) as a part of the 2020 World Congress in Computer Science, Computer Engineering, & Applied Computing (CSCE'20), American Council on Science and Education

MAY 2020 | ERIE, PA
Research Presenter and Speaker
3rd International Great Lakes Data Science Symposium (GLDS'20), Mercyhurst University
AWARDS
MAY 2020 | ERIE, PA
Best Presentation Award
3rd International Great Lakes Data Science Symposium (GLDS'20), Mercyhurst University

2017 | ERIE, PA
Gold Addy for Illustration and Advertising Campaign, American Advertising Awards

2017 | ERIE, PA
Sister Angelica Cummings Art Excellence Award, Mercyhurst University

2016 | ERIE, PA
Juror purchase award for poster design ‘Surreal Moments’, Mercyhurst University

2004, 2005, 2007, 2008 | LONDON, UK
5 Merit awards for flute performances and music theory, Royal School of Music

PUBLICATIONS
DATA SCIENCE RESEARCH PAPER | JULY 2020
Automated Prediction of Voter'ss Party Affiliation using AI

DATA SCIENCE RESEARCH PAPER | MAY 2020
Automated Prediction of Voter'ss Party Affiliation using AI

PUBLICATION, NON FICTIOON | 2009
Opinions and interviews give an outlook of microcredit and microfinance in Bangladesh. Narrated from the perspectives of the people who serve and are being served.

EXHIBITS & PROJECTS
2017 | ERIE, PA
‘I am a Woman’ Digital Print Series, Mercyhurst University
Senior Art Thesis Exhibition

2013 | DHAKA, BANGLADESH
‘Paera’ Surface Design Saree Exhibit, Bengal Foundation
AEEA Gala Night & Fashion Show at the American Club


2010 | KODAIKANAL, INDIA
‘Life’ Mixed Media Series, IB Exhibition, Kodaikanal International School

2009 | KODAIKANAL, INDIA
Creative direction for music videos ‘Be With Me’ and ‘Liquid Melancholy’ as a part of environmental social awareness campaign, Kodaikanal International School

LANGUAGES
English
Bengali
Hindi
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