The Edge Artist
Branding, Brand Collateral, Website Design
Contracted by Katie Diley, The Edge Artist, Memphis, TN, this branding project included the execution of three sub projects, a brand kit, stationary and a WordPress website.
The logo design was inspired by the setting of a canvas and the concept of “pushing yourself to the edge.” This logo can also be used as a dynamic logo where the background contents of the inside can change according to occasion or event. Here is a sample dynamic application of the logo where an original artwork is used with a 40% opacity to highlight an event or a particular functional usage of the logo.
Left: Dynamic brandmark
Center: Stacked wordmark
Right: Horizontal wordmark
Letterhead, business card, envelope, folder, note card
Wordpress e-commerce website