The Mystery of Edwin Drood
Advertising Collateral Design
Capturing the essence of a Victorian music hall theatre experience with clear emphasis on the feel of a pantomime or slapstick entertainment, my take on The Mystery of Edwin Drood was to convey the authenticity of the handcrafted elements and textures. In keeping with a Victorian color palette, I picked out four elements that represented the participatory phenomenon of the play suggestive of the varied murderers, i.e. the hat, pipe, pocket watch and the scarf. This design is successful because it integrates the series of juxtapositions that is explored in this play. The essence of the mystery of Edwin Drood is hinted at by integrating the simplicity of the choices of the elements with the demands of a typical Victorian vaudeville poster where the design is flawlessly set around its decorative typographic voice. While the poster presents vibrant typography, the postcard and playbill cover fill the typographic void with a simple and delicately textured array of roses representative of Rosa Bud. This design was chosen by the Mercyhurst Theatre Department from a pool of entries. This advertising campaign won a Gold Addy (American Advertising Awards) in April 2017.
Post card and playbill cover design